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Shufflr, Netflix, ‘Twilight,’ dating, tabs, sweepstakes, more on this week’s top 20 emerging Facebook apps by MAU

January 27th, 2012

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Applications ranging from friendship to Open Graph to “Twilight” to job searching made our list of emerging Facebook apps by monthly active users this week. However, much of the list was taken up by applications that help users manage their Facebook pages via tabs, iframes, sweepstakes and more.

The apps grew from between 110,000 and 310,000 MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook. We define emerging applications as those that ended with between 100,000 and 1 million MAU in the past week.

Top Gainers This Week

	Name	MAU	Gain	Gain,%
1.	Mejores Amigos	440,000	+310,000	+ 238%
2.	RISK: Factions	620,000	+310,000	+ 100%
3.	Hosted iFrame #3	740,000	+270,000	+ 57%
4.	Shufflr	570,000	+260,000	+ 97%
5.	Candy Dash	780,000	+250,000	+ 47%
6.	Hosted iFrame – Main	420,000	+230,000	+ 121%
7.	Hosted iFrame w/ Social Icon	500,000	+230,000	+ 85%
8.	Static IFRAME Tab : Note Icon	980,000	+210,000	+ 27%
9.	Woobox Custom Tab \| Star #2	480,000	+180,000	+ 71%
10.	IFrame tabs	460,000	+170,000	+ 59%
11.	Netflix	870,000	+170,000	+ 24%
12.	Breaking Dawn – Part 1	1,000,000	+160,000	+ 19%
13.	LiveProfile	490,000	+140,000	+ 40%
14.	Sweepstakes	410,000	+140,000	+ 52%
15.	Fan of the Week for Pages	1,000,000	+120,000	+ 14%
16.	NS_EN Play Now Tab	650,000	+120,000	+ 25%
17.	Twoo	870,000	+120,000	+ 16%
18.	World Mysteries	660,000	+120,000	+ 22%
19.	11×11 – Online Football Manager	410,000	+110,000	+ 37%
20.	find.ly	350,000	+110,000	+ 46%

Mejores Amigos topped our list, growing by 310,000 MAU. This app forces users to invite all of their friends before it works. Shufflr, a daily video post, as well as Netflix’s Open Graph integration made the list. An app promoting the release of the next “Twilight” DVD, Breaking Dawn – Part 1, grew. Then there was a mobile messenger, LiveProfile, dating app Twoo and professional Open Graph integration find.ly that grew by 110,000 MAU, despite the fact that only users that own accounts can use the app.

The rest of the list was composed of page apps. There were iFrame apps that grew from between 170,000 and 270,000 MAU: Hosted iFrame #3, Hosted iFrame – Main, Hosted iFrame w/ Social Icon, Static IFRAME Tab : Note Icon and IFrame tabs. Woobox Custom Tab | Star #2, Woobox’s Sweepstakes and Fan of the Week for Pages allow users to promote different content on their pages.

All data in this post comes from our traffic tracking service, AppData. Stay tuned next week for our look at the top weekly gainers by monthly active users on Monday, the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.

Facebook gaining edge with journalists using subscribe

January 26th, 2012

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Facebook’s heavy push of the subscribe feature has apparently paid off as thousands of journalists enabled subscribers after its launch in September, according to a note on the Journalists + Facebook page.

The social network’s outreach among public figures and the prominence it gives subscribe suggestions on the site show a level of commitment to taking away some of Twitter’s power and preventing Google+ from gaining traction as a source for news.

Journalists like Ann Curry, Nicholas Kristof, Katie Couric and Don Lemon have converted to Timeline and enabled subscribe. Some of these figures have hundreds of thousands of subscribers. More than 90 journalists from the Washington Post and more than 50 from The New York Times have made their profiles available to public subscribers, according to the Journalists + Facebook note. The Washington Post recently published a list of all its staff members who are accessible on Facebook.

Many users have been able to accumulate Facebook subscribers at a much faster rate than they gained Twitter followers. A sample of 25 journalists showed the average journalist had a 320 percent increase in subscribers since November 2011. This is largely due to the “People To Subscribe To” sidebar that shows up on several pages prompting users to follow updates from journalists, celebrities and other public figures. Of course, when one user subscribes to another, it generates a story in friends’ News Feeds in a way that Twitter hasn’t taken advantage of. (Twitter added an activity feed in August 2011, but users have to visit a separate tab to view it.) Facebook has also offered a subscribe button plugin for third-party sites and added a subscribe call to action within its comments plugin and the “page owners” section of pages.

Notably, Facebook has employees dedicated to outreach, not only to bring the right personalities to the platform but also to provide best practices. Journalist Program Manager Vadim Lavrusik has been extremely active in sharing examples of how reporters can use the social network and producing resources like the Facebook + Journalists note today, which included recommendations such as “reader shoutouts can increase feedback by as much as 4x.”

Twitter might have to start implementing changes or better courting public figures to convince them not to neglect Twitter in favor of Facebook. Google+ has an advantage with the way Google Search now displays results from its social network, which could help keep it in the race for public attention. But for Facebook, a key point will be letting users choose whether to post to subscribers or friends. Because posts have to be public for subscribers to see them, a user is forced to also share that content with friends. Unlike Twitter, users can only have one profile so they have to mix business and personal. Another issue is that Facebook does not have a way to designate a profile as “official,” which has long been a problem for pages. And because many people who have subscribers also have pages, the social network will need to determine how to balance these in search.

Zynga, Xbox, Adele, ‘Titanic,’ Angry Birds, more on this week’s top 20 growing Facebook pages

January 25th, 2012

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Several Zynga games made our list of top growing Facebook pages this week, with several of them growing by the millions in what seemed to be a page consolidation effort. There were several other pages on the list that also seem to have grown as a result of consolidations, as well as popular brands such as Xbox and Facebook, and popular musicians such as Adele and Bruno Mars. Pages on our list this week grew from between 630,300 to 6.5 million Likes. We compile this list with our PageData tool, which tracks Page growth across Facebook.

	Name	Likes	Daily Growth	Weekly Growth
1.	Pioneer Trail	8,959,431	+2,387	+6,599,215
2.	Treasure Isle	7,971,164	+8,352	+5,748,414
3.	Vampire Wars	2,934,625	+5,973	+2,418,598
4.	Xbox	14,181,506	+44,613	+1,942,017
5.	Adele	14,284,615	+371,370	+1,581,342
6.	Farkle – Best Dice Game	1,544,071	-130	+1,527,722
7.	RI MUITO	1,739,681	+36,050	+1,014,755
8.	Jeremy Irvine	996,341	+740,445	+981,540
9.	Texas HoldEm Poker	56,241,575	+164,877	+832,923
10.	Facebook	59,113,739	+164,295	+809,774
11.	Bruno Mars	16,498,338	+175,572	+805,672
12.	YouTube	50,226,847	+179,042	+797,762
13.	Titanic	13,578,764	+131,730	+739,179
14.	McDonald’s	13,507,905	+158,058	+719,285
15.	Pitbull	15,283,017	+161,011	+708,743
16.	CNBLUE	784,047	+899	+684,894
17.	Fireproof the Movie	1,210,821	+5,521	+680,596
18.	Mafia Wars	18,714,106	+2,558	+677,845
19.	The Smashing Pumpkins	2,067,953	+7,486	+666,337
20.	Angry Birds	12,560,084	+196,156	+630,280

Zynga games with top growing pages this week included Pioneer Trail, Treasure Isle, Vampire Wars, Texas HoldEm Poker and Mafia Wars. Some of these pages grew by millions of Likes, but do not have matching Talking About This counts, which suggests the growth was the result of page consolidation. Talking About This includes the number of new Likes and other interactions with a page. Farkle – Best Dice Game is not a Zynga title, but the game saw a similar spike in Likes. Angry Birds, which is not a playable app on Facebook but a popular mobile game, has seen a steady increase in daily growth.

Musicians were also popular on our list with of them growing based off of their current popularity. Adele grew by 1.5 million Likes to reach 14.2 million after noting her recent music award nomination and posting about the death of singer Etta James. Bruno Mars and Pitbull are among the most popular musicians on Facebook and their pages continue to grow organically. The Smashing Pumpkins and Korean pop group CNBLUE seemed to have grown as the result of page consolidation since both had sharp one-day spikes in new Likes that have since leveled off.

Xbox grew 1.9 million Likes to pass 14 million, apparently because the company posted tons of promotions, such as demos, contests, prizes and more. RI MUITO is a Portuguese language comedy site that is growing quickly because of its viral images. Star of recent smash movie “War Horse” Jeremy Irvine saw big growth either from that publicity or a consolidation. Facebook, YouTube and McDonald’s continue to organically gain hundreds of thousands of new fans each week. “Titanic” with its impending 3D release, is on our list once again. Wrapping it up was Fireproof the Movie, an independent film from 2008 that seems to have grown solely based on page consolidation.

Today Facebook Will Fill Your Timeline + Ticker With Shopping, Travel, and More Apps

January 23rd, 2012

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In September at f8, Facebook announced partnerships with a slew of companies who would develop Open Graph Timeline apps. Airbnb, Path, Ticketmaster, Payvment, Causes and 30 others all said they were onboard to produce apps allowing users to share when they “traveled”, “purchased” something online, “donated” to a charity, and other activity. 4 months later and many of these Open Graph applications have yet to launch, but that will change on January 18th according to our sources when a new class of Open Graph lifestyle apps is unveiled at a Facebook press event.

[Update: At the event, Facebook unveiled 60 new apps from Pinterest, Ticketmaster and more.]

We’re hearing similar information to AllThingsD, which first reported this morning about the purpose of the press event. Facebook delayed the launch of the second wave of apps so it could monitor and fine tune how often they’d appear in the Ticker. Now Facebook and its partners are ready to expand the concept of sharing to encompass a much wider range of content, as shown in this video.

Many remember the first days after f8 when it seemed like you were seeing every Spotify song played by anyone you’d ever friended. Facebook wants to avoid such an onslaught tomorrow, and also make sure there are no overly spammy or misleading apps clogging Ticker. Unlike its games platform where third-party apps can be launched without pre-approval, Facebook told me in October it would be manually approving all Open Graph apps to ”make sure the initial experience with Timeline is really great”.

In late December, Facebook informed developers that it would start approving new Open Graph verbs and nouns to appear in the news feed, Ticker, and Timeline starting this month. Apps using “read an article”, “listened to a song”, and “watched a video” such as The Washington Post, Spotify, and Hulu are already in full swing, but tomorrow a new set of nouns and verbs will begin to appear. Partner apps will launch, and Facebook may also encourage more unpartnered developers to submit their apps for approval.

Here’s how they’ll work, using a charity app as an example. I could install the Open Graph app, opting in to giving it persistent permission to publish to my Timeline. Then whenever I take an action, such donating to a charity through the app, it will publish “Josh Constine donated to United Way” to my Timeline and to the home page Ticker and news feed where my friends will see it. My friends can then click though to install the app themselves, turning Open Graph apps into a big viral driver for their developers.

Spotify rode its Open Graph publishing to gain 3.4 million daily active users since f8, and 1 million more DAU in just its first month. It had the benefit of being one of the only Open Graph apps in the Ticker for a while, which will become much more crowded and Facebook will keep tighter control of tomorrow.

Still, some of Facebook’s lifestyle app partners stand to gain significantly. Ecommerce and ticketing apps could drive more sales, charity and crowdfunding platforms could raise more money, and sharing apps could gain users or traffic. Meanwhile, they’ll populate Timeline and the rest of the site with compelling content Facebook hopes will make it even more indispensable to people’s lives.

Facebook will also gain the ability to target users with ads according to their Open Graph activity. For example, Southwest Airlines could target anyone who said they “traveled” to Mexico. This highly accurate targeting, not just about what users Like but about what they do, could fetch a high price from advertisers and bolster confidence from investors leading up to Facebook’s IPO this summer.

Facebook’s partners are sworn to secrecy but here’s a list of some companies that could launch tomorrow by category, and the nouns and verbs you might start seeing. These aren’t all confirmed but will give you an idea of where the Open Graph platform is going:

Ecommerce - “bought [product]“
Payvment ecommerce storefront

GiftRocket gift cards

Oodle social marketplace

ArtFinder

Ticketing – “bought tickets for [event]“
EventBrite

Ticketmaster

Stubhub

ScoreBig

Charity / Fundraising- “donated to [charity / project]“
FundRazr

Causes

Travel – “visited/stayed at [location]“
Airbnb

Sharing – “shared [content]“
Color

Path

Buzzfeed

RockMelt

Cinemur.fr (confirmed to launch)

Comments / Q&A – ”commented on [article]” / “answered [question]“

Disqus

StackExchange

Professional Networking – “[connected to] [user name]“
BranchOut

Monster’s BeKnown

Other
Yummly recipes – “cooked [recipe]“

Grockit online learning – “learned about [subject]“

One last potential launch tomorrow: Netflix. Its Facebook app was stalled in the US by a privacy law, but it may now be free to tell your friends what you’re watching if you opt in.

[Image Credit: SimonsDigital]

Pinterest and 60 Others Demo Open Graph Sites + Apps That Auto-Publish To Facebook

January 22nd, 2012

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Facebook’s Open Graph app launch event is underway here in San Francisco, where over 60 new Open Graph websites and apps are either demo-ing or launching remotely. The apps can publish user activity back to Timeline and Ticker, even from offsite. Launch partners include Pinterest, Ticketmaster, Gogobot, Rotten Tomatoes, and many others. Carl Sjogreen, Facebook project manager, also announced that Facebook will now begin approving apps from third-party developers who aren’t partners.

The Open Graph platform was first announced at f8 in September. There, music, news reader, and video apps debuted showing how users could share what they listened to, read, or watched. With today’s launch, a wider variety of activity will begin to appear on Tickers, Timelines, and the Facebook news feed. This includes what users have pinned, tickets they’ve bought, trips they’ve planned, and movies they’ve reviewed.

Facebook first tried to allow websites to publish back to the news feed years ago with the now infamous Beacon. Because users didn’t quite understand they would be sharing their ecommerce purchases and other activity back to Facebook, some complained their privacy was violated. Though these users had willfully opted in, but the messaging about what would be published wan’t quite overt enough. It was quickly scrapped.

To prevent a repeat, Facebook has created a much clearer opt in permission flow announced earlier today. It makes it easier to see what an app does, control who sees the content it publishes, and opt out of specific permissions such as news feed publishing.

Some users will unfortunately cruise through this step and end up sharing information accidentally. This is inevitable, but Facebook is doing its best to be up front and give users control.

Sharing more of what we do both on and offline is the future. Facebook has waited long enough. Everyone might not be comfortable right away, but I think just like the news feed, they’ll grow to love Open Graph apps with time. Often times these content you shared on these services was already visible to its other users. Now you can instantly share it with people you care about.

Facebook’s New Timeline Apps Introduce New Actions Like “Bought,” “Want” And “Love”

January 21st, 2012

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Facebook has partnered up with sixty different startups to add their “stories” to Facebook Timeline, through apps that span different verticals from Food, Fashion to Travel.

Already apps like Fab.com, Foodspotting, Foodily, Ticketmaster, Pinterest, Rotten Tomatoes, Pose, Kobo, Gogobot, and TripAdvisor have signed on to share these stories — which go beyond what we’re used to on Facebook.

“When we say anything we really mean anything,” Facebook Director of Product Management Carl Sjogreen said as he took the stage and announced that verbs like “knitting,” “shared” are now a part of Timeline story options.

The new app actions are basically a conceptual expansion of actions posted by apps like Spotify and the Washington Post, and use verbs and nouns that go beyond the non custom actions like “listen” “watch” and “read” to “bought,””spot,””pose,””want,””love” and “become an expert.”

“Up until now people have been only able to share photos they took on Foodspotting on Facebook, but there’s only a small majority of our users that share photos,” said Foodspotting co-founder Alexa Andrzejewski, “Now if you discover a dish, like Maple bacon latte you can “want” it on Foodspotting and your friends can discover it to. Because who would want to miss a Maple bacon latte? The greatest thing for us would be to be able to see a dish go viral on Facebook.”

“What we tried to build with Timeline apps was that each app should pick the actions verbs and nouns that best defines their use cases,” says Facebook engineer Mike Vernal.

Vernal tells me that Facebook won’t limit apps to which verbs they can use, and each app will have anywhere between 2-10 verbs. The new verbs will show up in Ticker if an app doesn’t opt out of showing them there. Despite being open to unconventional verbs/actions like “nommed,” as of this time Facebook won’t support “dislike.”

Facebook approving Open Graph Timeline integrations starting today, announces 60 new app partners

January 19th, 2012

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Facebook will review new Open Graph apps that want to create custom actions and integrate Timeline starting today, the social network announced at a San Francisco press event.

[Update 1/19/12 8:33 a.m. PT: If developers want to use a custom verb in their app, they must submit it for review. An earlier version of this story incorrectly suggested Facebook would approve any app.]

Facebook’s Carl Sjogreen took the stage on Wednesday night’s event to walk the audience through the new app authorization dialog, which was detailed earlier today in a developer blog post. App content will show in three places: recent activity, Timeline and in the monthly/yearly summaries that appear within Timeline.

“Whatever you want to do,” Sjorgreen says, “there will be an app to tell your story.”

As part of the announcement, Facebook also revealed 60 new partners utilizing Open Graph apps. These apps, available now, span everything from Rotten Tomatoes movies people want to see to Airbnb accommodation reviews. Other partners announced during the event include Ticketmaster, Pinterest, Ford, Polyvore, LivingSocial, Foodspotting, Yummly, StubHub, MapMyRun and more.

Inside Social Apps 2012 Is Just Three Weeks Away

January 18th, 2012

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February 8 – 9, 2012 | San Francisco

Inside Social Apps 2012 will be happening here in San Francisco in just three short weeks. Join us as we host the industry’s leading developers for two days of panels, discussions, and networking around the social and mobile app ecosystem.

How do developers in the industry view today’s top challenges in social and mobile apps and games? Which platforms will see the most growth in 2012, and what are the key opportunities ahead? We’ve recently finalized our event agenda that looks at this industry’s biggest questions from the perspectives of those who are shaping it every day. View the full agenda here.

Early registration pricing is 9 and effective through this Thursday January 19th — go for it and register now.

Who’s Speaking?

We’re excited to present the following 44 confirmed speakers at Inside Social Apps 2012:

	Carl Sjogreen Director of Product Management, Facebook		Cory Ondrejka Director of Engineering, Facebook
	Russ Heddleston Product Manager, Facebook		David Glazer Engineering Director, Google+
	Carla Bourque SVP, Buddy Media		Simon Mansell CEO, TBG Digital
	Clara Shih Founder and CEO, Hearsay Labs		Mike Ouye Founder and CEO, Red Robot Labs
	John Spinale Senior Vice President, Social Games, Disney Interactive Media Group		Barry Cottle Executive Vice President, EA Interactive
	Daniel Terry Co-founder & CEO, Pocket Gems		Perry Tam CEO, Storm8
	Jens Begemann Founder and CEO, wooga		Lee Linden Founder, Karma Science
	Charles Hudson Co-founder and CEO, Bionic Panda Games		John Earner GM European Studios, EA / Playfish
	Paul Bettner GM, Zynga With Friends		Kevin Chou Co-founder and CEO, Kabam
	Suleman Ali Co-founder and CEO, TinyCo		Will Harbin Chairman and CEO, Kixeye
	Mario Schlosser Chief Scientist, Vostu		Jeff Tseng CEO and Co-Founder, Kontagent
	Dennis Ryan EVP Worldwide Publishing, PopCap		Eric Goldberg Managing Director, Crossover Technologies
	Haining Wang CEO, Happy Elements		Sho Masuda VP Marketing, Social Games, GREE
	Clay Kellogg Head of App Dev. Sales, AdMob		Terry Angelos Co-Founder and CPO, TrialPay
	David Katz VP of Digital Media, Starz		Suchit Dash Co-founder and VP of Product, Ifeelgoods
	Atul Bagga Senior Analyst – Video Games & China Internet, Lazard Capital Markets		Peter Farago VP Marketing, Flurry
	Anil Dharni Co-founder, Funzio; Founder, Storm8		Mike Sego CEO, Gaia Interactive
	Tim Chang Managing Director, Mayfield Fund		Micah Adler Founder & CEO, Fiksu
	Arjun Sethi CEO, 6waves Lolapps		Brenda Garno COO & Game Designer, Loot Drop
	Bill Jackson Creative Director, CastleVille, Zynga		Hussein Fazal CEO & Co-founder, AdParlor
	Mihir Shah President & CEO, TapJoy		Lisa Marino CEO, RockYou
	Rick Thompson Co-Founder, Playdom, and Investor		Riz Virk Co-founder and CEO, Gameview Studios

We’ll continue to add new speakers to our 2012 lineup, so please check Inside Social Apps in the weeks to come.

Registration

Our limited 9 Early Registration pricing for the full 2-day conference pass for Inside Social Apps 2012, available until January 19th.

Previous Inside Social Apps conferences have sold out in advance of event day, so we strongly encourage you to register now.

About Inside Social Apps

Inside Social Apps 2012 will explore new opportunities, as well as emerging risks, in the development, distribution and monetization of social and mobile applications. Inside Social Apps 2012 will span February 8 – 9, and will bring together the world’s leading social and mobile developers and investors for critical discussion and analysis.

Social applications first made their splash in the US in 2007, and have now evolved into a global media ecosystem. Today’s social and mobile apps comprise a profitable multi-billion dollar industry, characterized by vibrant investment activity and newly emerging opportunities on mobile platforms.

Inside Social Apps is Inside Network’s content-focused conference series that investigates the latest trends and challenges for social and mobile applications and the companies that bring them to market.

Past Inside Social Apps events have seen sold out before conference day, so we strongly encourage you to register early.

Registration

Early registration tickets are available at 9 through this Thursday January 19th. Past events have sold out in advance, so we strongly encourage you to register now.

From all of us at Inside Network, we look forward to seeing you on February 8 and 9 in San Francisco!

Advertising Report: Facebook Now Earns 23% More Per Impression Than In Q1 2011

January 17th, 2012

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Facebook is making significantly more money per ad now, charging 23% more per 1000 impressions than at the start of 2011. There are still cheap ad clicks to be had on Facebook — you just have to keep traffic bouncing around within the social network. Facebook appears to be incentivizing advertisers to grow their Facebook applications and Pages, with cost per click campaigns that point internally costing 29% less than those linking offsite. These figures from a new study by ad agency giant TBG Digital show strong monetization performance and potential for Facebook as it prepares for an IPO this summer.

The Q4 2011 Facebook Advertising Report form TBG Digital looked at 326 billion ad impressions ran by 266 of its clients across 205 countries. The findings are statistically sound, having been vetted by the Cambridge University Psychometrics Centre.

TBG Digital CEO Simon Mansell tells me that the CPM rise indicates that “Facebook has done a good job growing the money it makes from ads”. Sponsored Stories have been a particular success. These social ads which promote the interactions of a user’s friends with brands attract up to 46% higher click through rates. This allows Facebook to earn more money while offering a lower cost per click because it doesn’t have to show an ad as many times to get a click, and can sell that real estate elsewhere.

Q4 2011 was a particularly strong quarter. CPM rates increased an average of 8% from Q3 across major markets including the US, UK, Canada, France, and Germany. CPC went up 10% in the US, showing high demand from advertisers despite plateauing user growth in Facebook’s most important market. A CPC dip in the UK and France was likely due to the more recent adoption of Sponsored Stories in those countries, whereas other countries were already using them.

Worldwide, ad click through rates increased 7% in Q4 and 18% in 2011, showing that more advertisers are mastering social ad types, targeting and creative. Educating the long-tail of small and local businesses on how to use its ads products is a big focus for Facebook in 2012. The company recently struck partnerships with the U.S. Chamber of Commerce and National Federation of Independent Businesses to provide training sessions to their members.

Ads were particularly expensive this holiday season, with CPCs up a massive 55.7% in the US from November 21st and December 17th. Businesses not specifically trying to reach holiday shoppers should probably pause their campaigns during this season to avoid increased costs due to skyrocketing demand.

Financial institutions are navigating strict industry regulations and growing their Facebook spend. TBG clients such as HSBC and Capital One pushed the industry’s share of total Facebook ad impressions from 12% to 18% in Q4. However, these businesses often pay a lot for their ads since the primarily send traffic offsite.

To reduce their costs, financial institutions should consider driving traffic to their Facebook Pages. Internally pointed ads cost 29% less, and ads that specifically ask users to become a fan of a Page cost 45% less than those linking offsite. Why does Facebook offer this incentive? Because internally pointed ads keep users on the site where they can continue to be exposed to ads.

Mansell expects CPC and the amount Facebook earns on ads to continue to increase in 2012, despite user growth slowing as Facebook hits high penetration in 1st world markets. Eventually, CPC growth may slow if advertisers think they’re paying too much. Facebook also needs to watch out for competitors. If Twitter grows aggressively, advertisers demand could shift there.

Facebook’s goal in 2012 needs to be balancing ad rate hikes with retention big brands and small businesses spend to maintain momentum for its planned 0 billion IPO. Thankfully it will have new premium ad inventory to sell as it begins to inject Sponsored Stories ads into the news feed.

New this week on the Inside Network Job Board: Tapjoy, Jana, 6waves, more

January 15th, 2012

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The Inside Network Job Board is dedicated to providing you with the best job opportunities across social and mobile application platforms.

Here are this week’s highlights from the Inside Network Job Board, including positions at Tapjoy, Jana, 6waves Lolapps, Addmired, TubeMogul, Inc. and IMVU.

Inside Sales Representative

Facebook App Web Developer

Senior Product Manager
Senior Externa Producer – Social/Mobile
Senior UI Designer
UI Vector Artist
Interaction Designer

Technical Recruiter
Senior Operations Engineer
Acquisition Manager/Mobile Ad Buyer
Business Intelligence Analyst
3D (Isometric) Environment Artist
2D Digital Painter/Illustrator
3D (Isometric) Character Artist – Modeler/Animator
Build/Release Engineer
Tools Engineer
Scalability Engineer
Erlang Infrastructure Developer
C/C++ Game Developer

Sr Java Developer
Systems Operations Engineer

Senior Software Engineer

Listings on the Inside Network Job Board are distributed to readers of Inside Social Games, Inside Facebook and Inside Mobile Apps through regular posts and widgets on the sites. Your open positions are being seen by the leading developers, product managers, marketers, designers, and executives in the Facebook Platform and social gaming industry today.

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